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    Virtual Chocolate Experience Peer Roundtable

    The Quiet Margin Problem

    • DateJune 23, 2026
    • Time1:00 PM – 2:30 PM ET(10:00 AM – 11:30 AM PT)
    • Format10–12 participants
    • ProtocolChatham House Rules
    • Moderator
      AmzaiAmzai
    Amzai Virtual Chocolate Experience

    For decades, one event carried the year. That model is breaking. Ticket revenue is holding, but margins are compressing. Sponsors want value across 12 months, not one week.

    Privately, most event leaders will admit that some of what gets reported as "working" isn't moving the numbers.

    This closed-door virtual session brings AMC event leaders and heads of events at associations together to compare notes on what the 2027 board scorecard will look like, what is quietly not working, and what peers are building to close the gap.

    Key Focus Areas

    The 2027 scorecard

    The numbers that will define event-team performance in 2027 — and which legacy metrics boards are quietly retiring.

    Sponsor renewals

    What is actually moving the rate, and what isn't. Where sponsor value has shifted from one week to twelve months.

    Year-round engagement

    Working programs versus board-deck theater. Which formats are compounding member outcomes between annuals.

    Replacing the annual

    What is augmenting or replacing the flagship — and how teams are protecting margin while the format shifts.

    Non-dues revenue

    What is paying back, what stalled, and where the next NDR line item is most likely to come from.

    Insource vs. bring it in

    Where teams are building capability internally, and where they are bringing operational depth from outside.

    Limited to 12 seats

    Request an Invitation

    We review every request. Response within 48 hours.

    Who Belongs in the Room

    Leaders willing to share their perspective.

    COOHead of MeetingsBD HeadsEvent Leaders

    Host & Moderator

    Who's Leading the Conversation

    Katherine Hamilton

    Moderated & Guided by

    Katherine Hamilton

    Managing Director, Westfair Consulting

    Mitch Speers

    Hosted by

    Mitch Speers

    Chief Strategist, Amzai

    Post-Session Insights Brief

    Every participant receives an anonymized insights brief synthesizing key themes and peer benchmarks from the conversation.